Built into the price of SmartConnect is our Marketing Suite service. We will write and send texts and/or emails to your customers on special days throughout the year. We’ll also design and send text and/or email campaigns for you as needed. Additionally, we’ll create and send ratings requests and/or surveys to your customers at no extra cost.
Of course, you have the option to do everything yourself. But you don’t have to.
No. SmartConnect is a complete toolset that helps you engage customers at all steps of their journey, from the first time they visit your business to long after they become loyal customers. Rewards/loyalty are just one of the tools.
The First Visit: You collect a customer’s phone number through a texted keyword, the tablet kiosk, or WiFi Plus. As part of providing their information, the customer receives a reward that is only valid for a future visit.
The Next Visit: The customer returns to redeem their reward. Your high-quality products and excellent customer service makes them want to return in the future.
In Between Visits: To keep your business at the front of their mind, you contact them periodically on holidays and their birthday with a friendly text message and/or email. You include a reward to encourage an additional visit.
The Next Visit: Because they’ve enjoyed their visits to your business, they return again to redeem their reward. Once again, they have a positive and memorable experience.
In Between Visits: You send them a personalized survey asking about their experience at your business. Inquire on what you did well and where you can improve. They will appreciate the attention and a chance to express their opinions. Of course, you’ll want to include a reward as a friendly nudge to come back.
The Next Visit: They are starting to become a loyal customer. You continually provide top-notch products/services and they truly feel that they are appreciated. By running a great business and using SmartConnect, they will become advocates for your business. Reward or not, they will continue to visit and will tell their friends and family how great you are.
The key to WiFi Plus is offering customers something of value. While there’s no doubt that logging into WiFi with a phone number is more convenient than entering a clunky password, the secret to success is providing a reward (a coupon, a complimentary item, or a cash reward) to the customer immediately after they login. By making the reward valid only for a future visit, you are encouraging at least one more visit to your store.
According to a large survey conducted in 2018, 60% of consumers are willing to provide their personal information for exclusive deals and special offers.
The Tablet Kiosk is an iPad (or other tablet) that you place on your checkout counter for customers to interact with. Typically, an offer (“Signup to receive a Free Coffee!”) appears on the tablet screen. Customers then enter their cell phone number on the screen to redeem the reward via text message.
It’s a way to collect customer information with minimal effort. One of your employees simply points out the offer to the customer and the iPad takes care of the rest.
Customer engagement is defined as the wide-range of activities that customers can choose from when they want to interact with a brand.
Improving customer engagement increases customers’ emotional connection with your business. As a result, their value to your business skyrockets.
Learn more in our Free Guide, The Essential Guide To Engaging Customers in 2020.
When a customer texts the SmartConnect keyword, their phone number is added to the SmartConnect CRM and they will receive an automated text message response. You can give them instructions on how to redeem their reward or ask them to join your SmartConnect loyalty program. It’s up to you.
If you’d like to see how it works, text SMART to 55678.
(You will receive demo texts from an auto-dialer system. Up to 4 messages per month. Message & data rates may apply.Text HELP or STOP to cancel.)
- Appliance Stores
- Furniture Stores
- Car Washes
- Electronics Stores
- Hearth/Patio Stores
- HVAC Providers
- Nutrition Stores
- Mattress Stores
- Auto Shops/Dealers
The latest numbers say that just a 5% increase in customer retention will improve your profits at least 25%.
And possibly up to 95%.
Think about that.
A 95% increase in profits to keep customers who have already bought from you. Customers who have already trusted you, and by simply doing your job, are willing to trust you again.
But to keep those customers, you need the right tools. Tools that helps you easily collect customer contact information, stay in frequent contact with those customers, and give them a compelling reason to return to your business. Tools that help you gather valuable feedback so you can serve those customers better.
With SmartConnect, you’ll have everything in a single piece of software.