Here’s Why Your Business Should Be Using Mobile Keywords

Young smiling woman using smarphone in the cafe. mobile keyword marketing

In the world of mobile marketing, interactivity is the key to more engagement with your customers. Each interaction needs to be simple to use, easy to understand, and easy to remember. That’s why it’s so important to select the right text or SMS keyword for your mobile marketing campaigns.

What Are Mobile Keywords?

A mobile keyword is a single word or short phrase (without the space in between, but we’ll get to that later) sent via text or SMS through a short code phone number. The short code is not a standard phone number, but a short one, typically between four and six digits long. Businesses can acquire a dedicated short code, but it is cheaper to lease one or use one that’s shared with other businesses. The keyword can be sent by any consumer to that short code.

Here’s how mobile keyword marketing works. Once you’ve developed your text messaging strategy, you can announce your keyword and short code in all of your advertising—digital and print. Your keyword allows potential customers to quickly accept an offer or opt-in to your database. You can also set up an automated response that lets them know how and when they will receive future offers via text. It’s that easy.

Choosing Your Keyword

Generally speaking, people don’t have a lot of time or patience. That’s why choosing the right keyword is really important. You want them to be able to quickly remember it and make it easy to type it on their phone.

Another major consideration for keywords is to focus on your brand. Your brand is what makes a strong image in people’s minds. The keyword that you pick will connect customers with your brand. So, you’ll need to really think about the keywords that are quickly associated with your brand identity.

Some Advice

In order to make a high impact keyword, you need to consider the following:

  • Keep It Short – A long keyword will turn people off because it’s too much to type. Plus, a short keyword is easy to read and remember from just a short glance. People also need to remember the code, so the keyword shouldn’t complicate it.
  • Make It Connect – Customers need to connect your keyword with the brand or the offer. It has to be relevant to what the customer is looking for. That’s part of the memory game, making a quick connection between words and products or services. This may feel restrictive, like the box of choices is shrinking, but this is also where you can get really creative.
  • No Special Characters – On a mobile phone, it’s a pain to tab through screens looking for special characters. This is where mistakes lead to frustration or people will abandon the process entirely.
  • Plan for Autocorrect – We know you want to be clever with your keyword. You want to be unique and brand-centric. But, any clever spellings for your keyword will fail to get past autocorrect.
  • Capitalize the First Letter – The default setting for all text messages is to begin with a capital letter.

Advantages of Keywords

With mobile keyword marketing, you can easily track how people discovered you. If you use multiple keywords, you can track different marketing activities and advertisements. This will let you know what’s working and what’s not. Over time, keywords will help you target your audiences and in return save you money.

The latest articles
sent to your inbox.

Subscribe to our blog to receive weekly business
tips, advice, and helpful resources via email.

 

By providing your information, you agree to our Privacy Policy.

CONTACT

Call 1-888-882-1530
ext. 257 or email us.

4625 East Bay Drive
Suite 201
Clearwater, FL
33764

2019-08-09T02:35:27+00:00