Here’s How to Have Success With Your Customer Rewards Program


In today’s consumer-driven culture, there are more expectations for brands to deliver value at the best price possible. A rewards program has the power to do this by bringing new customers into your store and giving them a reason to come back. It builds loyalty and serves as a word-of-mouth marketing tool to deepen customer engagement.

Did you know that repeat customers spend 67% more than new ones? So, offering a discount or cash reward on their next purchase actually makes more money. And, when 9 out of 10 consumers are actively using their rewards, it shows how much they love this type of program.

Start with a Strong Offer

All successful rewards programs start with an irresistible offer. Here’s why:

  • It saves them money
  • It shows that you value their business
  • It makes them feel special
  • It increases contact with your brand

What’s a strong offer? It can be one of many things. Let’s take a look at some of the most popular offers that will motivate your customers.

Cash Is King

A cashback rewards program for your store is a little different than those offered by a credit card. Rewards won’t come in the form of a bank check. Instead, customers redeem their cash on future purchases.

Giving cashback rewards works because there are several major credit cards that continue to give cash back on purchases. It’s not surprising that 43% of rewards cardholders prefer getting cash back. Plus, this type of reward is easy to understand. This tells us that giving cash for rewards is by far one of the most popular things you can do.

Save a Tree – Go Digital

Coupons are a tried-and-true marketing tool that everyone loves. We use them to save money on our purchases and on things we would not likely buy without a discount.

In the past, coupons were hidden in the newspaper or flyers. Today, retailers can send digital coupons directly to their customers via text or email. It’s fast and easy, plus saves a lot of money because there’s no printing cost.

It’s on the House – Freebies

Complimentary items act as a gift for your customers. In a way, you’re giving them a present while saying “Thank you” for their business.

Want to introduce your customers to something new? Free samples are the way to go. You can also encourage them to leave a review online, spreading the word to others that might be interested.

The Gift Card

Typically, gift cards are handed out as presents during the holiday season. But, they get redeemed during the quieter months afterward. This has a tremendous effect on increasing sales because someone with a gift card will spend up to 50% than the average purchase amount.

The Discount Is about Showing Value

Competitive pricing is one of the best ways to show value. For consumers, it’s at the top of their list when trying to decide where they should shop.

Leading with a strong offer will motivate them to choose you over the competition. Plus, your customers will typically spend more when they know that they’ve saved money. Now, you can pass on these great deals to your customers in more cost-effective ways than ever before.

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