Mobile Marketing 101: Where to Begin

understanding mobile marketing

If you’re not familiar with mobile marketing, then it’s time to get educated on one of the best tactics to grow your business.

Mobile marketing is the biggest opportunity for restaurants and retailers to target their customers. According to the Pew Center for Research, 77% of Americans own a smartphone. This number grows to more than 90% for people between the ages of 18 and 49. And, over 50% of Americans own a tablet computer. There has also been a shift in how users access the internet. In 2018, 1 in 5 users got rid of their broadband services and now access the internet solely through their smartphones.

Understanding Mobile Marketing

Simply put, mobile marketing uses targeted marketing campaigns that are sent directly to a smartphone or tablet. The only thing required is your customer’s personal information, such as a phone number or email address. This gives you the ability to send coupons and deals directly to their smartphones, which gives them timely offers and preferential treatment. Best of all, targeted campaigns are more effective and save you money.

With mobile, you are not restricted to only one way of connecting with current customers, because there are multiple ways to reach them:

  • Text
  • Email
  • Social Media
  • Apps

Mobile marketing isn’t just about getting in touch with your current customers. It’s also an effective way to bring in new ones. Google My Business is a great way for potential customers to find you on a map or during a local search. Also, it’s very important that your website is optimized for mobile. Over 50% of consumers search for businesses on a mobile device and Google ranks websites lower if they aren’t optimized.

Why Does Mobile Marketing Work?

Statistics on mobile’s reach are pretty incredible, but what’s more amazing is the effectiveness of mobile marketing.

This list continues to grow every year while more consumers migrate to mobile environments.

Customer Engagement Made Easy

One of the biggest myths about mobile marketing is that it’s difficult to create and implement. All of these statistics don’t mean a thing if businesses aren’t willing to invest their time and money. That myth is no longer true. Mobile campaigns can be built and sent from your phone, often using templates provided by customer engagement tools.

Fortunately, mobile marketing is easier than ever before. Traditional marketing activities, like newspaper ads and broadcast media, still have their place in the marketing mix, but are less targeted and tend to be more expensive. Businesses looking for more customer engagement need to take a serious look at mobile marketing.

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