Mobile Keywords

The easiest and fastest way to collect customer information.

Use text to your advantage.

Today, texting is one of the most popular ways to communicate. In fact, 97% of smartphone owners text at least once a day. Mobile keywords allow your customers to easily respond to a call to action (a special offer, free service, email list opt-in) with a single text message. And during this process, you get their mobile number.

Keywords, explained.

A mobile keyword is an easy-to-remember word that a customer texts to a short phone number (a “shortcode”) indicating interest in your offer. Typically, an auto-response text is then sent from your business asking for additional customer information and providing further instructions about redeeming the offer.

Young african woman at cafe drinking coffee and using mobile phone

Ready to go, in five simple steps.

Set up a simple and easy-to-remember mobile keyword in SmartConnect.
Advertise your keyword everywhere, and include an intriguing call to action.
A customer responds to the offer by texting the keyword to the shortcode.
The customer receives the opt-in reward via text and you get their mobile number.
An automatic follow-up offer is sent (e.g. to register for your loyalty program).

Reduce opt-in obstacles.

For customers, responding to your call to action could not get any easier. No apps to download. No forms to fill out. No long URLs to type in. Just one word in a text message to accept your offer.

Advertise on all platforms.

Mobile keywords are easily incorporated into all of your marketing platforms. Include them on your in-store signage, social media pages, company website, business cards, and much, much more.

Add customers to your list.

Because mobile keywords make it easy to receive something of value, customers won’t hesitate to give you their phone number. And as you build trust, additional information about themselves.

Follow up. Consistently.

Once a customer’s mobile number is in SmartConnect, you can follow up with them on a regular basis. Offer a digital coupon, a cash reward, or encourage them to join your loyalty program.

Start connecting with your customers.

In this video, discover how SmartConnect helps you:

  • Grow your customer list.

  • Stay in consistent contact with your customers.

  • Encourage repeat store visits.

  • Increase word-of-mouth advertising.

  • Turn loyal customers in raving fans of your company.

Another look at the numbers:

  • Over 13 million customers have received offers from our clients.
  • We’ve processed more than 100 million messages, transactions,
    and promotions of all types.


No pressure. No commitments.

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